PRAO4045 Advanced Public Relations Writing (3 units)
- Year 3 standing or above; PRAO3035 Public Relations Writing or PRAO3066 Writing for Professional Communication
This course advances the level of competency by building on third-year introductory public relations writing course. This course explores, especially, writing abilities necessary for handling different and more complex communication situations. Supervised and individual experiences in communication techniques such as public speaking, liaison with the media and audio-visual/Internet communications are assigned. Practical exercise and case studies are conducted in both Chinese and English Languages.
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