PRAO4037 Narrative and Brand Storytelling (3 units)
- Year 3 standing or above
This course explores how brands are using storytelling to build their brand image and create emotional connection with their customers. Students will understand the concepts and narrative techniques used in strategic brand/organisation communications, with an emphasis on emerging areas of brand building, digital content, and advertising. Students will also have hands-on experiences in analysing examples of real-life stories and developing their own narrative storytelling.
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