PRAO4036 Social Communication and Advertising (3 units)
- Year 3 standing or above; PRAO2005 Introduction to Public Relations and Advertising (for non-PRA students); Not available for marketing majors or otherwise those who have taken MKTG3015 Socially Responsive Marketing
This course provides an in-depth examination of advertising as a form of social communication in contemporary society. Stressed are the meanings and functions of advertising in modern culture and advertising's psychological, ideological, and sociological implications. Relevant ethical dimension and responsibilities are considered.
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