PRAO3056 Campaign Planning and Management (3 units)
- Year 3 standing or above
The purpose of this course is to examine in depth the steps in researching, planning, managing, implementing, and evaluating strategic communication campaigns and programmes; to analyse case histories, and to design appropriate strategic communication campaigns and programmes for selected client and sponsoring organizations. Throughout the course, students will be given the opportunity to apply management skills in strategic communication campaigns and programmes. Emphasis is on practical application and integration of public relations, advertising, and management techniques in developing a strategic communication programme.
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