PRAO3046 Audience Measurement and Engagement (3 units)
- Year 3 standing or above; PRAO2005 Introduction to Public Relations and Advertising (for non-PRA students)
This course will examine the roles of audience measurement in advertising and public relations campaign planning. Traditional media platforms such as print, television, out-of-home and internet media will be examined. With technological changes, this course will examine innovative ways of engaging audience through social media presence, search marketing, and space/location based campaigns.
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