PRAO2047 Advanced Media Design for Corporate Communication (3 units)
- Medium of Instruction:
The goal of this course is to prepare students with the essential concepts, principles, skills and software tools to create works of corporate communication across contemporary digital media platforms (e.g., print communications, social media, mobile apps, web, intranet). Emphasis is placed on developing the students' capabilities to devise and create effective text, photo, graphic, audio, and video solutions for given communication problems in an organizational setting. This course will provide students with hands-on experience on how to effectively design and produce digital content on a variety of multimedia platforms for an internal and external audience. By learning how to develop coherent messages and stories with a combination of different visual and audio elements, and by applying design thinking, visualization principles, persuasion theories and writing principles in the message production process, this course will not only equip students' multimedia design and production skills but also foster their storytelling and critical-thinking skills. Students will also create a portfolio of their original communication work to use for their internship and future full-time employment applications.
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