PRAO2007 Principles and Practices of Advertising (3 units)
- Year 2 standing or above
- Medium of Instruction:
This course aims to provide students with the basic principles of advertising and the role it plays in the contemporary communication practices. It is a comprehensive overview of advertising, from the organisational structure and workflow of advertising agency, basic principles and practices of advertising, role of advertising, through research and creative idea generation, to social issues and the future of advertising industry. It is the foundation course for other courses in Advertising and Branding curriculum.
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