PERM4115 Marketing in Sport and Leisure Services (3 units)
- PERM2006 Organization and Administration in Physical Education and Recreation
- Medium of Instruction:
The course covers the fundamental marketing knowledge of sport and recreation and its applications in the Western and Chinese sport industry. It aims to (1) understand the differences between services and physical product; (2) identify the role of marketing in leisure and sport services; and (3) apply the marketing knowledge in leisure and sport services.
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