MKTG7110 Socially Responsible Entrepreneurship in an International Context (3 units)
- Medium of Instruction:
Socially responsible entrepreneurship is becoming more feasible and common because of higher expectation in humanity, faster information dissemination via internet, social media as a daily life and internationalization. This course aims to guide students to explore the knowledge of creating and running a social enterprise with international context through case studies, field trip and guest talk. To be more practical, students will also have the opportunity to formulate and present a business plan on a social enterprise initiative. This is the core learning activity to give students the higher learning impact by asking them to integrate and make use of the knowledge in marketing, creativity, innovation, moral imagination and corporate social responsibility. The course also forms partnership(s) with institution(s) to provide a read world context for our students.
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