MKTG7080 Corporate Entrepreneurship and Business Development (3 units)
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The focus of this course is on the creation and management of entrepreneurial initiatives within a corporate context. The course will cover the entrepreneurial imperative for corporations, the unique nature of corporate entrepreneurship, and the levels and forms of entrepreneurship in established organizations. After identifying and defining external and internal manifestations of corporate entrepreneurship, the course will concentrate on what managers do to foster climates that facilitate internal corporate entrepreneurship. We will discuss sound venturing strategies regarding "what kind" of new businesses corporations choose to pursue and "how" those ventures should be structured and managed for maximal performance. This course will explore issues facing corporations as they attempt to create a sustainable competitive advantage through entrepreneurial activities. Attention will also be given to the difficulties inherent in the process of assessing entrepreneurial performance within a corporation and the control mechanism put in place by corporate managers to restrict the autonomy of corporate entrepreneurial initiatives.
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