BUSI4026 Strategic Management (3 units)
- ACCT3005 Cost and Management Accounting I, BHRM2045 Organisational Behaviour, ECON1017 Principles of Macroeconomics or MKTG2005 Marketing Management
This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations. It examines the rationale of decisions that determine the future direction and effectiveness of organizations. The perspective taken is that of the general manager—the owner, CEO, president, or management consultant. It focuses on the skills required of the general manager in diagnosing and finding solutions for critical problems in complex business situations and implementing them. In that regard, it integrates the knowledge gained in previous functional courses from Year 1 and Year 2.
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