AIDM7010 Media Psychology (3 units)
- Medium of Instruction:
This course aims to discover and examine how individuals interact with media from a psychological perspective. Through exploring (1) media users' motivations, (2) cognitive and affective processing of media contents, as well as (3) media effects, this course provides students with an overview of both the theories and methods in the field. In addition, students will design and conduct a media psychology study, and apply their findings to solve real-life issues. Topics such as human-computer interactions (HCI) and user experience (UX) will also be covered.
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