ACCT7930 Strategic Corporate Communications (3 units)
- Medium of Instruction:
Recognizing communication as a vital management function, Strategic Corporate Communications is designed to help directors and senior management lead, motivate, persuade and inform key internal and external audiences in order to achieve the goals of their organizations. The course encompasses key principles of corporate communication, investor relations, and crisis communication, and integrates the insights of practitioners with the major communication theories. Students will gain from this course practical knowledge of corporate communication in a contemporary society.
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