BMKT4215 Marketing Practicum for Social Entrepreneurship (3 units)
- BMKT3205 Fundamentals of Social Entrepreneurship and Social Impact
- Medium of Instruction:
Marketing Practicum for Social Entrepreneurship is an experiential course that integrates the skills and knowledge students have learned in the BMKT3205 Fundamentals of Social Entrepreneurship and Social Impact course and applies them in a social entrepreneurial setting. This course helps students develop practical skills to articulate, design and implement social innovation strategies. By adopting an entrepreneurial perspective, students will serve in a consulting capacity to solve marketing problems and evaluate opportunities for improvement in social enterprises (SEs) and non-governmental organizations (NGOs) in Hong Kong.
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