BMKT3185 Strategic Digital Marketing (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
This course is designed to guide future marketing experts in using computer-mediated technologies to develop and implement marketing strategy, with a specific focus on global brands and markets. The course culminates with a capstone project where students will be required to develop a Strategic Digital Marketing plan for a multinational company operating in international markets.
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