BMKT3005 Business and Marketing Research Methods (3 units)
- Medium of Instruction:
This course provides students with the knowledge and skills needed to conduct business and marketing research. Students will gain a good understanding of the importance of research and have a broad overview of business and marketing research methods. Students will be equipped with the statistical tools and analytical skills to conduct business and marketing research projects.
Learning in this course will be accomplished through lectures, in-class exercises, group project and presentations.
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