ICMT4045 Integrated Marketing Communication Campaign (3 units)
- Completion of ICMT3017 Introduction to Public Relations and Advertising
- Medium of Instruction:
The purpose of this course is to examine in depth the steps in researching, planning, implementing and evaluating public relations and advertising campaigns and programmes; to analyse case histories; and to design appropriate PR and advertising campaigns and programmes for selected client and sponsoring organizations. Emphasis is on practical application and integration of public relations and advertising techniques in developing a strategic communication programme.
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