ICMT4025 Crisis Communication (3 units)
- Completion of ICMT3017 Introduction to Public Relations and Advertising
- Medium of Instruction:
This course investigates the concepts of crisis management, the relationship between public relations and the handling of crises, and the theories and techniques of planning for crisis communications for an organization. The course will concentrate on not only what an organization should do during a crisis, but also on what strategic public relations can do to prevent a crisis from happening. Relevant concepts in strategic public relations management and crisis communication will be investigated to reach that end.
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