ICMT3005 Advertising Media Planning (3 units)
- Completion of ICMT3017 Introduction to Public Relations and Advertising
- Medium of Instruction:
This course introduces the principles and practices of advertising media planning and the process of evaluating and selecting advertising media to meet specific strategic marketing goals. The latest developments in the Hong Kong and the China industry such as media planning for international campaigns and the use of computers in media planning are examined.
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