BMKT4185 Retailing (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
This course aims at providing students with the understanding of the critical role that retailing plays in the global business world and how retailing can be coordinated with other marketing mix elements to further enhance the marketing function. Both the current retailing practices and the general retailing theories are described in order to provide students with the necessary insight to operate a retail establishment successfully.
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