BMKT4115 Brand Management (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
This course focuses on providing students with the knowledge and experience of brand building and management. On successful completion of this course, students should understand the nature and importance of branding building in marketing practice. In addition, they should also possess the strategic thinking and techniques in developing and managing brands that enhance an organization’s marketing competence.
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