BMKT3145 Marketing Practicum (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
This course aims to provide students with the opportunity to solve marketing problems and recognize opportunities for improvement in the business enterprises, social enterprises (SEs) and non-governmental organizations (NGOs) in Hong Kong.
Students will work in groups of – four to five on assigned practicum projects under the guidance of both a faculty member and a project sponsor. Students are expected to work on a specific practicum project for no less than 120 hours, which may or may not be paid.
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