BMKT3105 BCom MKT Field Study (3 units)
- BMKT3035 Global Marketing
- Medium of Instruction:
The course provides unique opportunities for BCom in Marketing students to gain international experience through marketing field study, with pre-trip and post-trip class/seminar/presentation sessions. Students will experience the culture of the destination country/city, by visiting and participating in the norms, rituals and communications in the destination country/city, with highlights on cultural and business visits.
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