The course aims to situate students' creative practices into the specific social and cultural contexts, to examine the intersections with the public realm, and so as to generate new sites and audiences. The sites can range widely from the bodies, domestic household, creative studios, public areas, exhibition venues, popular media, stage scenography, architecture, urban landscape and even cyberspace and virtual environment.

Students are encouraged to investigate how the people creatively appropriate social conventions in their everyday lives and how such strategies can inform and transform creative practices to generate new works and in the end, how such new practices engage the public in both the production and reception of the artworks, with the intention to broaden general understanding of the role that art and artists can play in societies.