Students may opt for either the Business Project or the Academic Dissertation to fulfil this course requirement:

Business Project (BP)
This course requires the student to demonstrate ability to develop and execute the Project in a fairly autonomous manner and to collect and analyze data that is appropriate to develop a new business proposal.

The final Business Plan should be in form of business proposal for a new business. Content of the proposal should including Market, Product and Benchmark Analysis, and provide roadmap and action plan to assist during the decision-making process for the development and introduction to the market of this new business. 

Academic Dissertation
This course requires the student to research a topic appropriate to the field of entrepreneurship and global marketing. A dissertation written by the student should be delivered to the School at the conclusion of the research. The research, and the resulting dissertation, should involve engagement with theoretical concepts and practical application to an entrepreneurship and/or global marketing issue. The student should apply critical analysis and engage with entrepreneurship and marketing literature that is appropriate to the selected topic.

This course aims to provide students with an opportunity to: (1) Learn how to execute and manage a substantial research-based dissertation; (2) Integrate and consolidate the learning from the programme; (3) Apply knowledge selectively and creatively to a topic of the student's own choosing; (4) Demonstrate understandings on research methods and academic writing skills; (5) Produce a piece of original work which will advance the knowledge and understanding of the student; and (6) Produce a piece of work which will advance the career aspirations of the student and which will be of interest to a potential employer.