Courses
MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem (3 units)
The focus of this course is on the issues arisen during the entrepreneurial process. The course will cover significant theories and cases of entrepreneurship. Students are put in situations where they have to analyse and discuss solutions to entrepreneurial issues. Core concepts of entrepreneurship and crucial characteristics of entrepreneurs will be discussed.
Students are asked to apply their knowledge by evaluating and identifying their own entrepreneurial competencies, creating a team, and formulating a team vision & mission statement.