This course aims to provide students with the opportunity to familiarise, evaluate, analyse, and discuss the contemporary and future development of MarTech from a global perspective. MarTech industry has been growing rapidly and continuously evolving. This course integrates classroom teaching, guest lectures, and company visits to enhance the students' knowledge of emerging MarTech trends that are evolving with the marketing business process and operation. Marketing practitioners from different industries will share with our students their industry-specific MarTech strategies, solutions, experiences, and best practices in digital transformation.

Students will be given case studies, news articles, and journal articles related to the topic to prepare for in-class discussions, guest lectures, and company visits. Students will participate in assessments such as presentations, group projects, and individual papers to evaluate their performance.