Courses
ECON7960 User Experience and A/B Testing (3 units)
- Prerequisite:
- ECON7880 Foundations in Big Data Analytics: Concepts and Techniques and ECON7900 Statistics for Data Science
The course covers the foundation of the UX design process, highlights the design of online experiments such as A/B testing, and its role in measuring the potential effect of various versions of a website or a mobile application. The course also demonstrates what is a data-driven UX approach and introduces related tools and UX design methodologies.