The course is for the production of an Application Project that describes and analyses a media management case. Students are required to apply what they have learned in the coursework in preparing the Application Project. Preparing the Project enables students to integrate diverse sources of information and develop critical thinking through the process of constructing ideas and through gathering, analysing and processing massive data.

Completion of the Project serves a central role in showcasing students' ability to organise knowledge, structure argument, provide evidence, solve real work problems, and present results within one research project.