Media design is at the intersection of visual communication, interactive design, and algorithmic thinking. This course will give students an overview of fundamental concepts related to digital media, provide students with the relevant design principles, development process, evaluation methods, and knowledge of algorithms in digital media.

To fulfil such goal, the course will first introduce students with the basic concepts in visual communication. This course will then provide an essential foundation for student learning interactive media in addition to animation and game design. Using industry standard prototype development process, students will create a basic prototype of digital media products. Finally, this course will also aim to prepare students with the essential concepts and techniques of algorithms in order to gain a knowledge of the benefits of algorithms in media industry. Emphasis is placed on developing the students’ capabilities of algorithmic thinking. Lectures with integrated with case studies of emerging digital technologies and their applications, including social media, video games, VR/AR, live streams, as well as popular algorithms and ethical issues of algorithms. Students who are interested in the design and development interactive media will find this course relevant.