Courses
BUSD7130 Business Analytics (3 units)
This course is strategically designed for experienced MBA professionals, providing them with the skills necessary to lead and implement data-driven strategies in digital business landscapes. It encompasses the identification of business challenges, strategic gathering of pertinent information to address these issues, utilisation of tools for data analysis, measurement of model performance, and ethical management of information. Real-world business cases focused on resolving Sustainable Development Goals (SDGs), such as SDG 7 (Affordable and Clean Energy), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), within corporate settings will be thoroughly explored.