This course aims to complement theoretical perspectives with empirical research evidence, providing students with a well-rounded understanding of the subject matter. Through this, students gain the ability to bridge theoretical concepts with real-world applications. Besides, the course guides students in conducting empirical research, fostering a hands-on approach to learning. This practical aspect not only enhances research skills but also encourages critical thinking and problem-solving in a research context.

As part of this exploration, students are tasked with identifying pertinent industry issues and formulating policy recommendations. These recommendations are not only rooted in academic literature but are also supported by empirical evidence, providing a comprehensive and informed perspective.

In addition to its overarching objectives, the course places emphasis on three key themes:

Entrepreneurship: Exploring the dynamics of entrepreneurship, the course delves into the principles, challenges, and opportunities within entrepreneurial endeavors, preparing students to analyse and contribute to entrepreneurial ecosystems.

Digital Transformation: With a focus on the rapidly evolving digital landscape, the course addresses the impacts and implications of digital transformation on businesses and industries. Students gain insights into leveraging digital technologies for strategic advantage.

SDG and/or ESG: Recognising the importance of sustainability in contemporary business practices, the course incorporates the study of SDGs and/or ESG criteria. This theme encourages students to explore responsible business practices and the integration of sustainability principles into corporate strategies.

Students, working in groups of 3 (and 4 for exceptional cases with prior approval from the Course Co-ordinator), will be assessed according to the depth and width of their analysis, the appropriateness, feasibility, and cost-effectiveness of their recommendations and the implications on implementation and stakeholders.