This immersive field study empowers students to explore a location of current and significant business value, with a particular emphasis on sustainable business practices. The selection of the location is a collaborative decision led by the Programme Director, involving consultations with PMC members and student representatives. The chosen location can be any city or country worldwide.

Armed with key insights into the selected location, including its business environment and the background of the firms/organisations to be visited, participating students are tasked with producing both group and individual reports. This hands-on experience equips students with practical knowledge and analytical skills, bridging the gap between theoretical learning and real-world business scenarios.