The company-based project is a capstone course of Bachelor of Arts (Hons) in Business Administration (Global Entertainment). The project provides students with an opportunity to apply their transdisciplinary knowledge and skills acquired on the degree programme in real-life settings. Under the guidance of a faculty member, students working individually, or in pairs, will provide integrative solutions to one of the business organizations, NGOs or social enterprises, within the entertainment business, arts, culture or creative industries, including but not limited to a music record company, film production or distribution company, entertainment event provider, museum, art gallery, gaming industry, individual artist and so forth.