The aim of this course is to provide students with an overview understanding of cross-media management in the film, streaming, and other form of new media industries, and helping to establish foundations for them as film professionals in the capacity as producers, distribution and acquisition.

Through class lectures, group assignments, and occasional guest sharing, students will grasp some of the necessary knowledge and procedures to create contents and drawing from real world scenarios, distribution/marketing strategies which often tended to be overlooked in a film school environment.