This course will cover the fundamental principles for the duties of film management and human resources management. The basic principles behind positions of a crew, ethics and code of practice of film productions will be introduced. The aim is to provide students with a range of marketing and distribution knowledge in addition to giving industry insights into film production by examining and analysing specific case studies. Students will develop a deep understanding of technical and practical aspects of filmmaking, planning and budgeting while also being able to apply acquired theoretical and practical concepts to Asian film business; nurture critical analytical skills, spirit of leadership, communication and teamwork. The new challenges and opportunities that new marketers are facing and having within new media industries will also be discussed through a diverse range of case studies.