The course Design Thinking for Business Innovation emphasises the importance of creativity and innovation as key drivers of growth in times of the innovation economy. The students learn how to use design thinking process to lead and manage innovation culture. Also learn and reliably develop and apply meaningful ideas for a business challenge using a systematic innovative design thinking model, its process method, and related thinking tools.

At the end of the course, the students will personally experience the creative power of systematically applying the structured innovative design thinking process method in a real case, thereby learning how to produce better insights and ideas for business success. Other topics discussed in the course are the interconnected relationship between the core concepts of creativity and innovation culture, and factors relating to innovation and creativity for individual and team.