The course introduces economic theory necessary for sound business decision making, and enable students to evaluate the business environment as well as the effects of the latest wave of innovations and technology breakthrough in digital economy for making favourable business decisions.

Upon finishing the course, students are expected to apply economic models for business analysis and decision making, and to project the potential changes and evolvement in business environment. In order to enable students to keep abreast of the latest market environment, application of the business economics knowledge that addresses specifically the issues in the digital era under big data, blockchain and innovation environment would be covered.