This project-orientated course aims to integrate knowledge and skills interactive media design, and with a focus of design thinking and media product deployment. It will explain the influence of technologies on media industry and social changes. The objective of the project is to enable students to carry out a piece of independent project which could be advanced data analytics and/or visualization project on user insights, or a case study evaluating concepts of an interactive media product and testing of the concepts. The output of this course includes, but not limited to, data-driven user research report, data visualizations, data-driven business analysis, or a product prototype.