This course aims to provide comprehensive descriptions and analyses of the art and practice of digital media. Comparing and contrasting the practices of traditional and new media, students will obtain new angles to understand and critique contemporary media entertainment standards and new trends. It covers a wide range of topics that include contemporary commercial production norms, creative strategies, entertainment standards, cultural practices, aesthetics, branding, image design, psychology of design and media ethics.  Methods of creative positioning and theoretical application of visual and audio-visual ideas will be taught. Students will be guided to develop critical thinking and creative skills for digital media or multimedia project designs. They will gain hands-on experience by exploring creative methods, identifying short-comings and resolutions, and establishing narrative and visualization techniques. Upon completion, students will gain confidence in meeting challenges in the fast-changing media industry.