Courses
MPS 7100 Marketing and Management of Industry for Chinese Medicines (2 units)
- Medium of Instruction:
- Putonghua
This course is designed to provide students with the essential marketing and management knowledge and skills for the pharmaceutical industry. It examines the principles of marketing and management, with emphasis on marketing concept and consumer behaviour, marketing mix management, marketing planning, strategic planning and development of business plans. It adopts a case study approach to relate students with the real world situation.