Courses
MKT 7730 Marketing Strategy and Analytics (3 units)
- Medium of Instruction:
- Putonghua
This course focuses on strategically analysing and solving marketing problems from a decision makers’ perspective. Emphasis is placed on enabling students to understand the fundamental frameworks, processes, and analysis tools of marketing strategy. Students learn to apply relevant data analytics techniques and use the “first principles” of marketing strategy to guide decision-making and solve business problems.