The course Business Creativity emphasises the importance of creativity and innovation as key drivers of growth in times of the innovation economy. The students learn how to reliably develop meaningful ideas for a business challenge using a systematic innovation process method and related thinking tools.

At the end of the course, the students will personally experience the creative power of systematically applying thinking tools within a structured innovation process method in a real case simulation, thereby learning how to produce better insights and ideas for business success. Other topics discussed in the course are the interconnected relationship between the core concepts of creativity and innovation, modern spectrum of innovation types, and individual factors of creativity (mindset and action routines of creative top achievers).