AIDM7830 Media Communications and Psychology (3 units)
This course aims to discover and examine how individuals interact with media on the psychological level. Through exploring (1) media users’ motivations; (2) media processing theories; as well as (3) media effects, this course provides students with an overview of both the theories and methods in the field. In addition, students will go through the complete process of designing and conducting a media psychology study, and apply their findings to solve real-life issues. Topics such as human-computer interactions (HCI) and user experience (UX) will also be covered.
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