CTV 7510 Advertising Fundamentals and Promotional Film Production (3 units)
The course will help students understand the basic principles and theories of advertising, the scope and limits of persuasive communication, the basic technical knowhow of promotional film production. Students will learn about the theories and components in the process of persuasive communication, the differences between various types of promotional films, creativity versus effectiveness, and specific techniques in commercial production. At the end of this course, students should be able to create a promotional film from concept to final product.
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