Courses
MSCN4105 Social Media Marketing (3 units)
- Medium of Instruction:
- English
This course examines the use of social media in today's society and guides students to understand what make successful social media marketing. By the end of the course students should be able to understand why social media matters to social and economic development, to gain the basic skills to appropriate and integrate social media communication strategies, and learn how to measure social media success.