MKTG3005 Marketing Research Methods (3 units)
- BUSI3007 Bus iness Research Methods or equivalent and MKTG2005 Marketing Management (students who take GLCB3005 Global Business Research will not be permitted to take this course)/MKTG2015 Marketing Management
- Medium of Instruction:
This course enables students to build up solid theoretical and practical foundations of marketing research. Students will learn how to systemically apply qualitative and quantitative approach in collecting and analysing data for marketing decision making. Apart from lectures and discussions, students can obtain field experience by conducting a marketing research project.
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