MKT 7270 International Marketing Research (3 units)
- Medium of Instruction:
This course provides an overview of international marketing research. Specifically, the course is designed to equip students with the skills for marketing research in the global market context. By the end of the course students will have acquired qualitative and quantitative research techniques which are required for their dissertation, including the development of research questions and research plan, selection of appropriate data collection
methods, fieldwork supervision, data analysis techniques, and communicating (reporting) results.
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