This course is designed for students to learn about the operational strategies and business communication in the creative industry in Hong Kong. Students will gain a basic understanding of the business world, the foundation of communication design entities, and the management concepts specific to the process of communication design. Student will be able to identify and apply management skills to creative endeavours. They will develop an understanding of people as resources and individuals in different commercial sectors and learn the strategic skills of project management and problem solving. Students will learn and understand the actual practices of creative industry. They will study departmental works and role-play operating a creative company. Students will eventually understand the business strategies and opportunities in the real world and the need for better creative media management.