BMKT4135 Case Analysis for Marketing Decision Making (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
Cases are stories, and snapshots of the whole or some part of an organization, presenting realistic, complex and contextually rich situations, in which problems and events actually took place. Cases are widely used in the study of marketing to provide students with an appreciation of the business realities and the constraints involved in making marketing decisions. By exposure to a variety of situations and diverse problems, students can experience the challenges and dilemmas of the marketing decision maker.
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